Privacy Policy

counting.to

Last updated: March 11, 2026


Introduction

counting.to ("we," "our," or "us") is operated by Mortal Enterprises Pte Ltd, a company registered in Singapore.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our countdown timer application at counting.to.

Please read this Privacy Policy carefully. By using counting.to, you agree to the collection and use of information in accordance with this policy.


Information We Collect

Information You Provide

Account Information

When you sign in using Google OAuth, we collect:

  • Email address
  • Name
  • Profile picture URL

You may also optionally provide:

  • A custom display name

Countdown Data

When you create countdowns, we collect:

  • Event name and title
  • Target date and time
  • Styling preferences (colors, fonts, animations)
  • Public or private visibility settings

Images

You may upload images for countdown backgrounds. We store:

  • User-uploaded images (JPEG, PNG, GIF, WebP formats, up to 5MB each)
  • References to Unsplash images you select, including photographer attribution

Contact Information

If you contact us through our contact form, we collect:

  • Your name
  • Email address
  • Message content

Information Generated Through Your Use of the Service

Payment Information

If you subscribe to a paid tier, we generate and store the following in connection with your subscription:

  • Stripe Customer ID
  • Stripe Subscription ID
  • Subscription status

We do not store your credit card number, expiry date, or CVC. All payment processing is handled directly by Stripe.

Information Collected Automatically

Technical and Log Data

When you access counting.to, our infrastructure providers may automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and actions taken within the Service
  • Date and time of access
  • Referring URL

This data is collected by our backend infrastructure provider (Convex) as part of standard server operations. We do not use this data for profiling or targeted advertising.


How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the counting.to service
  • Create and manage your account
  • Process your payments and subscriptions
  • Display your countdowns with your chosen customizations
  • Respond to your inquiries and support requests
  • Send service-related communications (e.g., subscription confirmations, important service updates)
  • Send product feedback requests, surveys, and user research inquiries
  • Monitor and prevent fraud, abuse, and security incidents
  • Maintain internal audit logs for operational purposes (subscription events, URL assignments, payment processing)
  • Enforce our Terms of Service
  • Comply with legal obligations

We do not use your information for targeted advertising or sell it to third parties.


How We Share Your Information

We do not sell your personal information. We share your information only with the following third-party service providers who assist us in operating our service:

Google

Stripe

  • Purpose: Payment and subscription processing
  • Data shared: Email, name, user ID, countdown ID
  • Privacy policy: https://stripe.com/privacy

Unsplash

  • Purpose: Stock photo library for countdown backgrounds
  • Data shared: Search queries, download tracking (required by Unsplash API terms)
  • Privacy policy: https://unsplash.com/privacy

Resend

Convex

We may also disclose your information if required to do so by law, regulation, legal process, or enforceable government request, or to protect the rights, property, or safety of Mortal Enterprises Pte Ltd, our users, or the public.


Cookies

We use cookies solely for authentication purposes to maintain your login session. We do not use third-party advertising cookies or tracking cookies.

CookiePurposeTypeDuration
Session/auth cookieMaintains your login session after authenticating via Google OAuthEssential (first-party)Session / [specify duration, e.g., 30 days]

If Convex or any other infrastructure provider sets additional cookies as part of service delivery, those are limited to operational purposes. We do not permit any third-party advertising or tracking cookies on counting.to.

You can control cookies through your browser settings. However, disabling essential cookies will prevent you from logging in to counting.to.


Analytics and Tracking

We do not use Google Analytics or similar third-party tracking or analytics services. We maintain internal audit logs only for operational purposes such as subscription events, URL assignments, and payment processing.


Data Storage and Security

Where Your Data Is Stored

Your data is stored on infrastructure provided by Convex (US-based). Payment data is processed and stored by Stripe (US-based with global operations).

Security Measures

We implement appropriate technical and organizational measures to protect your data, including:

  • Secure authentication via Google OAuth (no passwords stored)
  • HTTPS encryption for all data in transit
  • Stripe webhook signature verification for payment integrity
  • Rate limiting on sensitive operations
  • Server-side validation of file uploads (type, size, format)
  • Access controls ensuring countdowns and images are only accessible by their owners (unless marked public)

Data Breach

In the event of a data breach that may affect your personal information, we will make reasonable efforts to notify affected users without undue delay, and where required by law (including the PDPA, GDPR, or other applicable legislation), notify the relevant authorities within the prescribed timeframes.


Data Retention

  • Active accounts: Your data is retained while your account remains active.
  • Deleted countdowns: When you delete a countdown (while your account is active), it enters a 60-day recovery period before permanent deletion.
  • Cancelled subscriptions: Uploaded images are retained for 60 days after subscription cancellation, after which they may be permanently deleted.
  • Deleted accounts: When you delete your account, all associated data (countdowns, images, custom URLs, and personal information) is permanently deleted immediately.
  • Custom URL reservations: Reserved for 30 days after subscription cancellation, then released.
  • Expired reservations: Cleaned up daily.
  • Audit logs: Retained for up to [specify, e.g., 12 months] for operational and compliance purposes, then deleted or anonymized.

Your Rights and Choices

You Can:

  • View and edit your countdowns at any time
  • Upload and delete your images
  • Change your display name
  • Toggle dark mode
  • Delete your countdowns

Communication Preferences

You may opt out of non-essential communications (such as feedback requests and surveys) at any time by submitting a request through our contact form at counting.to/contact. Essential service-related communications (such as billing notifications and security alerts) cannot be opted out of while your account remains active.

Account Deletion

You can delete your account directly from your account settings. When you delete your account:

  • Any active paid subscriptions will be cancelled immediately
  • All public URLs will cease to function immediately
  • All your countdowns, uploaded images, and custom URL reservations will be permanently deleted
  • This action is immediate and cannot be undone
  • Your data cannot be retrieved after deletion

We recommend exporting any data you wish to keep before deleting your account.

Countdown Recovery

If you delete a countdown (while your account is active), you may contact us within 60 days to request restoration. However, restoration requests are reviewed on a case-by-case basis, and we cannot guarantee that deleted countdowns can be recovered.

Data Export

We recommend downloading any data you wish to keep before deleting your account. To request a copy of your data, please contact us via counting.to/contact. We will respond to data export requests within 30 days.


Children's Privacy

counting.to is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at counting.to/contact and we will take steps to delete such information promptly.

In jurisdictions where a higher minimum age applies (for example, 16 in certain EU member states under the GDPR), that higher age threshold applies.


International Data Transfers

Our service providers are primarily based in the United States. By using counting.to, your information may be transferred to and processed in countries outside your country of residence, which may have different data protection laws.

We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed. Our key service providers (Convex and Stripe) maintain appropriate safeguards for international data transfers, including Standard Contractual Clauses (SCCs) approved by the European Commission where applicable.


Singapore Personal Data Protection Act (PDPA)

Mortal Enterprises Pte Ltd complies with the Personal Data Protection Act 2012 (PDPA) of Singapore. This section outlines your rights and our obligations under the PDPA.

Data Protection Officer

We have designated a Data Protection Officer (DPO) to oversee our compliance with the PDPA. You may contact our DPO for any questions, concerns, or requests relating to your personal data:

  • Contact form: counting.to/contact

Consent

By creating an account and using counting.to, you consent to the collection, use, and disclosure of your personal data as described in this Privacy Policy. Where we rely on deemed consent (e.g., where the collection is necessary to provide you with the Service), we will inform you of the purpose at or before the time of collection.

Withdrawal of Consent

You may withdraw your consent for us to collect, use, or disclose your personal data at any time by:

  • Deleting your account through your account settings
  • Contacting us via counting.to/contact

Please note that withdrawing consent may affect our ability to provide the Service to you. We will inform you of the likely consequences of withdrawing consent before processing your request.

Your Rights Under the PDPA

You have the right to:

  • Access: Request access to your personal data that we hold and information about how it has been used or disclosed in the past year
  • Correction: Request correction of any inaccurate or incomplete personal data
  • Withdrawal of consent: Withdraw consent for collection, use, or disclosure of your personal data
  • Data portability: Request your data in a commonly used, machine-readable format (where technically feasible)

To exercise any of these rights, please contact our Data Protection Officer. We will respond to your request within 30 days. In some cases, we may need to verify your identity before processing your request.

Do Not Call Registry

We do not engage in telemarketing. If we ever send marketing communications (e.g., via email), we will obtain your prior consent and provide an easy way to opt out. We comply with the Do Not Call provisions under the PDPA.

Retention Under PDPA

We retain your personal data only as long as necessary for the purposes for which it was collected, or as required by law. When your data is no longer needed, we will delete or anonymize it.


Additional Rights for EU/EEA Residents (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR).

Data Controller

Mortal Enterprises Pte Ltd is the data controller for your personal data. Contact details are provided in the "Contact Us" section below.

Legal Basis for Processing

We process your personal data under the following legal bases:

Processing ActivityLegal Basis
Account creation and authentication (Google OAuth)Performance of contract
Storing and displaying your countdownsPerformance of contract
Payment and subscription processing (Stripe)Performance of contract
Responding to contact form submissionsLegitimate interest (responding to inquiries)
Internal audit logs (subscription events, URL assignments)Legitimate interest (service operations and security)
Technical log data (IP, browser, device)Legitimate interest (security and fraud prevention)
Service-related communicationsPerformance of contract
Marketing communications (if any)Consent

Your Rights

Under GDPR, you have the right to:

  • Access: Request a copy of the personal data we hold about you
  • Rectification: Request correction of inaccurate or incomplete data
  • Erasure: Request deletion of your personal data ("right to be forgotten")
  • Restriction: Request that we limit how we use your data
  • Portability: Request your data in a structured, machine-readable format
  • Object: Object to processing based on legitimate interests
  • Withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us via counting.to/contact. We will respond to your request within 30 days.

International Transfers

Where your data is transferred outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission. Our primary service providers (Convex and Stripe) maintain such safeguards for data transferred to the United States.

Complaints

If you believe we have not handled your data properly, you have the right to lodge a complaint with your local data protection authority (e.g., the Information Commissioner's Office in the UK, or your national supervisory authority in the EU).


Additional Rights for California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA).

Your Rights

  • Right to know: You can request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to delete: You can request that we delete your personal information, subject to certain exceptions.
  • Right to opt-out of sale: We do not sell your personal information. If this changes, we will provide a "Do Not Sell My Personal Information" link.
  • Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.

Categories of Information We Collect

CategoryExamplesCollected
IdentifiersName, email, IP addressYes
Commercial informationSubscription history, payment recordsYes
Internet activityPages visited, interactions with the Service, browser/device infoYes (limited; no third-party tracking)
GeolocationGeneral location inferred from IP addressIncidental only (not actively collected or used)
BiometricFingerprints, facial recognitionNo
Professional/employmentJob title, employerNo

How to Exercise Your Rights

To exercise your CCPA rights, contact us via counting.to/contact. We will verify your identity before processing your request and respond within 45 days.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last updated" date
  • For material changes, providing notice via email or a prominent notice on the Service

Your continued use of counting.to after any changes constitutes your acceptance of the updated Privacy Policy.


Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

  • Contact form: counting.to/contact