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Black Friday
Friday, November 27, 2026
Black Friday, the day after Thanksgiving, kicks off the holiday shopping season with massive sales, doorbusters, and deals both in stores and online.
When is Black Friday?
Black Friday is on Friday, November 27, 2026. Black Friday, the day after Thanksgiving, kicks off the holiday shopping season with massive sales, doorbusters, and deals both in stores and online.
Black Friday is the biggest shopping event of the year in the United States, falling on the day after Thanksgiving. Retailers offer dramatic discounts and doorbusters that draw millions of shoppers both in-store and online.
The term "Black Friday" originated in Philadelphia in the 1960s, referring to the heavy traffic and crowds on the day after Thanksgiving. Over time, it evolved to represent the day retailers go "into the black" (profitability) thanks to the surge in holiday sales.
In recent years, Black Friday has expanded beyond a single day. Many retailers now start sales on Thanksgiving evening, and deals extend through the weekend into Cyber Monday. Online shopping has made Black Friday accessible to everyone, reducing the need to camp outside stores.
Whether you're hunting for electronics, clothing, toys, or home goods, Black Friday offers some of the best deals of the year. Planning ahead — researching deals, making lists, and setting budgets — helps shoppers make the most of this annual shopping bonanza.